Microsoft Might be Growing Up

In the past I have been less than impressed with Microsoft's advertisements and marketing strategies. In fact I was so disgusted with one video they put out that I wrote a post about it. While at the same time Apple has been putting out awesome and hilarious ads. I guess I am biased because I am a Machead, but nonetheless it is difficult for anyone to deny that Microsoft's marketing has sucked in the past.

Well tonight I saw an ad that might indicate a change in Microsoft's strategies. No longer are they trying to counterattack Apple with their I'm a PC ads, but now with the release of Windows 7 they have started these 7 second demo ads. Each ad takes 7 seconds to demo a feature in Windows 7. But it is not this concept that is revolutionary for Microsoft, but the features that they demo are actually somewhat cool. Instead of trying to again counterattack Apple by trying to demo how easy it is to create a picture slideshow, they are now demoing features like "one-click side-by-side snap windows," "one window shake function," and "one-click universal search." Some of these may sound confusing, so I'll just let you watch one of their ads to better understand the features.

More after the jump...



So all in all, what I am saying is that I think Microsoft is finally making some headway with Windows 7. I actually didn't know why it was better than Vista until I saw those 7 second demo ads. And I think Microsoft is finally figuring out that all they need to do to make a good ad is showcase some practical features within Windows 7 instead of always trying to compete with and counterattack Apple.

OS X is still the superior operating system and...
If you ask me though, I'll still tell you to buy a Mac.
:)