Money is Not Equal to Value

There is a difference between "valuing church media" and "spending lots of money on church media." Just because a church spends loads of money on a bunch of media equipment, does not mean that church values media. A church can spend as much money as they want on equipment, but if they don't know how to use it effectively to communicate the gospel, then they are back at square one.

Hiring a full-time Media Arts Director is crucial for a church nowadays. It doesn't even have to be a media arts director, just someone who is paid to commit time to communicating the gospel effectively through media.

Yes, a church can say that their volunteers are great, and that they can run the show, but having a staff of volunteers doesn't always translate into effective communication.

All I'm saying is, if a church is willing to spend money on media, that is not equal to a church valuing media. Instead of a church wasting $60,000.00 on 2 video routers, and an AMX remote panel, why don't they use that money to hire someone to actually create good content. After all, isn't the content that we produce and communicate more important than the medium that we use to communicate it?